Web Agency / Sevilla
We Design
& Deploy
Immersive
Web Reality
Bridging creative digital storytelling with sharp, results-driven market positioning. From raw concept to production-grade deployment.
Headquarters
Calle Sierpes 45
Sevilla, Spain
Direct Line
[email protected]
+34 607 34 92 07
Operational Scope
Web Experiences · E-Commerce · Brand Systems · Analytics
01 / Manifesto
Where Organic Solidity
Meets Digital Transmission
We are OakRelayWorks. "Oak" represents the unyielding structural foundation—organic, branching, ancient. "Relay" is the signal passing through nodes at velocity—data in motion, ideas in transit. "Works" is the forge, the workshop where raw material becomes engineered artifact.
We design and deploy immersive web experiences, bridging creative digital storytelling with sharp, results-driven market positioning. Every pixel is load-bearing. Every interaction is purposeful. We don't decorate interfaces—we engineer digital structures that perform.
02 / Services
Our Expertise Matrix
Phase 1: Deep Discovery & Structural Mapping
We begin with a comprehensive audit of your existing digital presence, competitive landscape, and audience behavior patterns. Our team conducts stakeholder workshops to map brand voice, conversion goals, and technical constraints. We produce a full information architecture blueprint, user journey topology, and interactive prototype wireframe—all grounded in real user data and market positioning analysis. Every decision is anchored to measurable KPIs before a single line of code is written.
Phase 2: Core Engineering & Algorithmic Integration
Our engineers build the experience from the ground up using modern framework stacks, custom animation pipelines, and performance-tuned asset delivery. We implement adaptive layout systems with fluid typography, construct micro-interaction choreographies that reinforce brand narrative, and integrate analytics instrumentation at every decision node. Responsive behavior is tested across 40+ device profiles. We deploy headless CMS connectors where content dynamism is required, and optimize every asset for sub-second largest-contentful-paint scores.
Phase 3: Deployment, Auditing & Final Delivery
Prior to launch we execute a rigorous QA cycle covering accessibility compliance (WCAG 2.1 AA), cross-browser rendering fidelity, and load-testing under 10x projected traffic. We perform SEO schema validation, meta-structure optimization, and Core Web Vitals benchmarking. Post-deployment, we provide a 30-day stabilization window with priority incident response, a complete technical handover dossier, and a performance monitoring dashboard configured with your team's alerting thresholds.
Phase 1: Deep Discovery & Structural Mapping
We dissect your product catalog, payment workflows, and fulfillment logic to build a commerce architecture that scales without friction. Our discovery phase includes catalog taxonomy mapping, checkout funnel analysis, payment gateway compatibility assessment, and inventory synchronization planning. We benchmark current conversion rates and cart abandonment metrics, then design a technical roadmap that addresses every drop-off point with surgical precision. Regulatory requirements including PSD2 SCA and VAT handling for EU markets are mapped into the system architecture from day one.
Phase 2: Core Engineering & Algorithmic Integration
We engineer the storefront with server-side rendering for search visibility, edge-cached product pages for instant load, and a fully custom checkout pipeline. Payment processing integrates Stripe, SEPA, and regional wallets with tokenized card storage. Product filtering uses server-rendered faceted search with sub-50ms response. Inventory management syncs via webhook-driven architectures with your ERP. We build custom recommendation engines using collaborative filtering algorithms, implement A/B testing infrastructure at the template level, and construct admin dashboards with real-time sales telemetry.
Phase 3: Deployment, Auditing & Final Delivery
We execute end-to-end purchase flow testing across all payment methods and currencies, validate tax calculation accuracy for EU jurisdictions, and stress-test the cart under concurrent session loads. Accessibility audit covers all interactive commerce elements. We configure CDN caching rules, implement image optimization pipelines with WebP/AVIF delivery, and set up monitoring for payment failure rates. Post-launch, we provide 45-day stabilization support, conversion tracking verification, and a comprehensive technical operations manual for your internal team.
Phase 1: Deep Discovery & Structural Mapping
Our brand architects conduct immersive stakeholder sessions to extract your company's core narrative, competitive differentiation, and audience psychographics. We analyze your market positioning against direct competitors, map emotional territory through semiotic analysis, and define brand archetype alignment. Deliverables include a brand strategy document, audience persona matrix, competitive positioning map, and a mood board that establishes the visual and tonal direction. Every creative decision is justified by strategic rationale, not aesthetic preference.
Phase 2: Core Engineering & Algorithmic Integration
We design a comprehensive visual identity system: logo construction with geometric grid logic, a bespoke color palette with WCAG-compliant contrast ratios, custom typography pairing (or commissioned typeface modification), and a photography/illustration direction guide. We build a living design token system that bridges Figma and code—colors, spacing, radii, and shadows are defined as semantic tokens that propagate across all digital surfaces. Iconography is custom-drawn at consistent optical weight. We produce brand motion guidelines defining easing curves, transition durations, and animation archetypes.
Phase 3: Deployment, Auditing & Final Delivery
We deliver a complete brand asset repository: vector files at multiple export formats, icon sprite sheets, responsive logo variants, and a Figma component library synced to your design token system. We conduct brand consistency audits across all existing touchpoints, provide a 60-page brand guidelines document covering digital and print applications, and train your team on the token system for future extensions. We include a 90-day brand implementation support window to ensure fidelity during rollout across web, social, and print channels.
Phase 1: Deep Discovery & Structural Mapping
We perform a full technical SEO audit using crawler-based analysis, log file parsing, and server response profiling. Our team maps your complete indexation footprint, identifies crawl budget waste, and diagnoses rendering bottlenecks for JavaScript-heavy pages. We conduct keyword landscape analysis using search intent clustering, map competitive content gaps through TF-IDF analysis, and benchmark your domain authority trajectory against top-10 competitors for every target cluster. Server configuration, canonical strategy, and hreflang implementation are all assessed.
Phase 2: Core Engineering & Algorithmic Integration
We implement structured data markup (JSON-LD schemas for Organization, Product, FAQ, and Breadcrumb), optimize Core Web Vitals through critical CSS extraction, font-display strategies, and lazy-loading orchestration. Content optimization includes programmatic title tag generation, meta description frameworks, and internal linking architectures built on topical authority models. We construct programmatic page templates for long-tail keyword clusters, implement dynamic sitemap generation with priority scoring, and configure server-side rendering paths for search engine crawlers.
Phase 3: Deployment, Auditing & Final Delivery
We validate all structured data through Google's Rich Results testing pipeline, verify canonical chains, and confirm indexation of priority pages through Search Console integration. We set up rank tracking infrastructure across target keyword clusters, configure automated alerts for ranking fluctuations, and establish a monthly performance reporting cadence. Post-launch monitoring covers crawl error detection, redirect chain analysis, and page speed regression alerts. We deliver a technical SEO playbook and 60-day ranking support window.
Phase 1: Deep Discovery & Structural Mapping
We begin with intensive requirements engineering: user story mapping, use case modeling, and system boundary definition. Our architects produce a complete technical specification including entity-relationship diagrams, API contract definitions (OpenAPI 3.0), authentication flow maps, and data migration strategies. We evaluate technology stack options against your performance requirements, team capabilities, and long-term maintenance budget. Risk assessment covers scalability ceilings, third-party dependency exposure, and compliance requirements specific to your industry vertical.
Phase 2: Core Engineering & Algorithmic Integration
We build with production-grade architecture: modular monolith or microservices based on projected scale, containerized deployment with health-check orchestration, and database optimization with connection pooling and query analysis. The frontend implements component-driven development with atomic design principles, state management patterns, and optimistic UI updates. We integrate authentication (OAuth 2.0, SSO), implement role-based access control with granular permissions, construct background job processing for heavy operations, and build real-time features using WebSocket or Server-Sent Events as architecture demands.
Phase 3: Deployment, Auditing & Final Delivery
We execute comprehensive integration testing, load testing simulating 5x projected peak traffic, and security penetration testing covering OWASP Top 10 vectors. Database migrations are tested with production-representative data volumes. We configure CI/CD pipelines with automated test gates, staging environment parity, and blue-green deployment strategies. Post-launch, we provide 60-day hypercare support with guaranteed response SLAs, operational runbooks, monitoring dashboard configuration, and knowledge transfer sessions for your development team.
Phase 1: Deep Discovery & Structural Mapping
We profile your application's performance under real-world conditions using synthetic monitoring and Real User Measurement (RUM) data. Our analysis maps every network waterfall, identifies render-blocking resources, quantifies JavaScript execution costs per page, and benchmarks Time to Interactive, Largest Contentful Paint, and Cumulative Layout Shift against industry thresholds. We audit server response times, database query performance, CDN cache hit ratios, and asset compression configurations. Every bottleneck is categorized by impact severity and remediation complexity.
Phase 2: Core Engineering & Algorithmic Integration
We implement targeted optimizations: critical CSS inlining with deferred stylesheet loading, JavaScript code-splitting with dynamic imports, image optimization pipelines delivering WebP/AVIF with responsive srcset, and font loading strategies using font-display: optional for non-critical typefaces. Server-side improvements include HTTP/2 push configuration, Brotli compression tuning, edge caching rule optimization, and database query restructuring with indexing strategies. We implement service workers for offline-capable experiences and configure resource hints (preload, prefetch, preconnect) based on navigation patterns.
Phase 3: Deployment, Auditing & Final Delivery
We validate improvements through before/after Lighthouse audits, WebPageTest waterfall comparisons, and real-user metric dashboards configured with your team's alerting thresholds. We document every optimization with its measured impact, establish performance budgets at the page and bundle level, and configure regression monitoring to catch future degradations. Deliverables include a performance optimization report with quantified improvements, a maintenance playbook for sustaining gains, and a 30-day monitoring window with weekly performance summaries.
Phase 1: Deep Discovery & Structural Mapping
We audit your existing platform's complete technical debt inventory: deprecated dependencies, architectural anti-patterns, performance regressions, and security exposure. Our team maps every integration point, data flow, and external service dependency to construct a dependency graph. We assess content volume, data structure complexity, URL equity preservation requirements, and team readiness for new tooling. Migration risk is quantified through impact analysis of every breaking change, and we produce a phased migration roadmap with rollback strategies at each checkpoint.
Phase 2: Core Engineering & Algorithmic Integration
We execute the migration using parallel-run architecture: the new platform operates alongside the existing system with data synchronization until validation is complete. Content migration uses automated parsing pipelines with human-verification checkpoints. URL redirect maps preserve SEO equity through server-level 301 chains. Database migration handles schema transformation, data cleansing, and referential integrity validation. We implement feature-flag controlled rollout, allowing gradual traffic shifting with instant rollback capability. Custom middleware bridges integration gaps during the transition period.
Phase 3: Deployment, Auditing & Final Delivery
We execute full regression testing across migrated functionality, validate redirect chains with crawler tools, and confirm data integrity through automated reconciliation scripts. Post-migration monitoring tracks error rates, performance baselines, and user behavior shifts. We configure rollback triggers based on error rate thresholds and provide a 45-day stabilization window. Deliverables include a migration completion report, updated technical documentation, and training sessions for your team on the new platform's operational patterns.
Phase 1: Deep Discovery & Structural Mapping
We map your current analytics landscape: tracking coverage gaps, data quality issues, attribution model limitations, and conversion funnel blind spots. Our analysts conduct a measurement framework workshop to align business objectives with trackable events, define micro and macro conversion hierarchies, and establish data governance protocols. We audit consent management implementation for GDPR compliance, review existing GTM container architecture, and identify opportunities for enhanced measurement through server-side tracking and first-party data strategies.
Phase 2: Core Engineering & Algorithmic Integration
We architect a complete measurement stack: Google Analytics 4 property configuration with custom dimensions and metrics, enhanced e-commerce tracking with revenue attribution, and server-side GTM deployment for improved data accuracy and privacy compliance. Custom event schemas capture user interactions at granular detail—scroll depth, engagement timing, feature adoption, and rage-click detection. We implement conversion modeling for cross-device attribution, build custom dashboards using Looker Studio with data blended from multiple sources, and configure automated anomaly detection alerts.
Phase 3: Deployment, Auditing & Final Delivery
We validate data accuracy through parallel tracking comparison, test event firing across all user journeys and devices, and verify conversion counting against known test transactions. Consent mode implementation is audited for regulatory compliance. We deliver a measurement plan document mapping every tracked event to business KPIs, a dashboard handover with training for your marketing team, and a 60-day data quality monitoring window with monthly accuracy audits. Ongoing support includes quarterly measurement framework reviews as your business evolves.
Phase 1: Deep Discovery & Structural Mapping
Our senior architects conduct a comprehensive technical assessment of your digital infrastructure. We review system architecture documentation, examine codebase quality through static analysis, evaluate deployment pipelines, and assess team development practices. We interview key technical stakeholders to understand pain points, scaling concerns, and strategic technology goals. The assessment covers technology stack appropriateness, security posture, disaster recovery readiness, and total cost of ownership analysis against industry benchmarks.
Phase 2: Core Engineering & Algorithmic Integration
We produce a detailed technical audit report with prioritized recommendations organized by impact and implementation effort. Architecture diagrams visualize current state and proposed target state. We deliver technology selection guidance with vendor comparison matrices, performance improvement roadmaps with estimated impact projections, and security hardening checklists with compliance alignment. Code quality recommendations include refactoring priorities, test coverage improvement strategies, and technical debt reduction sequencing. Every recommendation includes effort estimates and expected ROI timelines.
Phase 3: Deployment, Auditing & Final Delivery
We present findings through a structured workshop with your technical leadership team, facilitating alignment on prioritization and resource allocation. Deliverables include the full technical audit report, a 12-month technology roadmap, vendor evaluation frameworks, and a risk register with mitigation strategies. We provide a follow-up consultation 60 days post-delivery to assess implementation progress and adjust recommendations based on evolving requirements. Optional ongoing advisory retainer available for continuous technical guidance.
03 / Framework
Operational
Workflow
Structural Discovery
Deep audit of existing digital presence, competitive landscape analysis, and user behavior topology. We map the complete architecture before constructing a single element.
Algorithmic Engineering
Core construction with performance-first architecture. Every component is load-tested, every interaction choreographed, every data flow optimized for velocity and resilience.
Precision Deployment
Rigorous QA across 40+ device profiles, accessibility compliance validation, and Core Web Vitals benchmarking. Blue-green deployment with zero-downtime cutover.
Continuous Optimization
Post-launch stabilization with priority incident response. Performance monitoring, conversion optimization, and iterative refinement based on real user telemetry data.
04 / Vectors
Performance Metrics & Target Vectors
<1s
Largest Contentful Paint
99.9%
Uptime Guarantee
40+
Device Profiles Tested
WCAG
2.1 AA Compliance
Speed
Deployment in days, not months. Performance-first architecture from the first commit.
Scale
Architectures engineered to handle high traffic drops without degradation.
Support
Direct technical line. No bureaucracy. Priority incident response with guaranteed SLAs.